With nearly 40 years in the industry, Craig Chapman brings a wealth of experience that extends far beyond the salon. Represented by Alchemy for the Eye for the past decade, Craig’s career has spanned fashion weeks, film festivals, award shows, and music videos, making a mark on some of the world’s most prestigious stages. His portfolio includes major events like the Cannes Film Festival, Emmys, BAFTAs, BRIT Awards, and UK prime-time TV shows, along with high-profile productions like Strictly Ballroom (West End) and the British Hairdressing Awards.

Craig has had the privilege of working with an A-list roster of clients, including Donatella Versace, GUCCI, Julia Hobbs, Kesha, Richard E. Grant, Dame Helen Mirren, and many more. His extensive background also includes leading teams for prominent production companies such as ITV, Netflix, BBC, SKY, Modest TV, and Syco TV, ensuring that every project, no matter the scale, is executed with precision and creativity.

His work often takes him globally, including regular trips to New York as a personal stylist for the De Niro family, though his heart—and much of his work—remains in the UK. Craig’s leadership in prime-time television has seen him head hair departments for top shows like Britain’s Got Talent, The Voice UK, and Little Mix: The Search, where he builds and directs teams of talented stylists to deliver runway-ready looks for contestants and contributors.

A champion of innovation in his field, Craig co-created the first-ever scholarship with the HAIRDOTCOM ART TEAM for The Fellowship for British Hairdressing, an initiative designed to open doors to the session world for emerging talent. This passion for mentorship and transformation has guided his work, whether in editorial shoots, brand campaigns, or television.

From Jigsaw to Vogue, Craig’s editorial and campaign work includes collaborations with top brands like QUIFF, The Salon Awards, Insight, SEDA Brazil, OK, Sunday Times, GMARO, Harper’s Bazaar, and DHC Skincare Global. His enduring dedication to inspiration and transformation is the heart of his career.